Case study
Compact MM Trade
A Serbian distributor of measurement, regulation, and automation equipment for oil & gas, power, and pharma, rebuilt to match its international reputation and scale across European markets.
Industry
Industrial
Year
2025
Services delivered
Compact MM Trade
A Serbian distributor of measurement, regulation, and automation equipment for oil & gas, power, and pharma, rebuilt to match its international reputation and scale across European markets.
Challenge
Compact MM Trade had an outdated website that no longer reflected the scale or professionalism of their business. It lacked a clear structure for presenting industries, services, partners and SEO structure and performance standards for international visibility. They needed a modern solution that matched their reputation in the industrial sector and could scale with their business globally.
Approach
- Redesigned the site from the ground up with a clean industrial aesthetic and a clear information structure.
- Organized content by the industries served, so decision-makers land on what's relevant to them.
- Rebuilt the multilingual experience for seamless Serbian and English browsing.
- Optimized performance, speed, and technical SEO as a foundation for international search visibility.
- Used trust signals throughout — partners, global presence, and product lines — to establish credibility at a glance.
Results
The result is a fast, modern site that positions Compact MM Trade as a credible international partner. Clearer structure, stronger mobile experience, and an SEO foundation now communicate the company's expertise across every industry it serves — building trust with existing partners and laying the groundwork for B2B lead generation across European markets.
“Jovan provided us with invaluable guidance, helping us deeply understand our users’ needs during their searches and making our website significantly more visible and accessible.”
Tech stack
The live site may have changed since launch and can differ from the screenshots in this case study.
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